After that, import YouTube Music to the native music player on your device, and start enjoying. The service gives them a way to gain access to a larger catalog of popular music, instead of being limited only to stock music or no music at all, as is often the case, particularly with smaller creators who can’t afford the costs of using music in their videos.6 Play YouTube Music Offline in BackgroundĬonnect your Android, iPhone, iPad or other equipment to computer, then copy the downloaded YouTube Music files to your device easily. To use this new resource, creators can search for the songs they have in mind or they can search based on the budget they set for the project. “Music can power that emotional connection between artists, creators and all of their fans - and we want to strengthen this by offering creators more choices to work with, while at the same time helping artists meet the fans where they already are: right here on YouTube,” added Hanif. In the case of the latter, creators will split a portion of their revenue with the artists and songwriters but will not face any upfront costs to acquire access to the songs. With the former, the creator is buying a license where the terms and rates are spelled out. Instead of passing the revenue to the rights holder, the tracks on Creator Music can either be purchased directly or will involve a rev-share deal. That means commercial music will often not be used in YouTube videos - something the company’s new offering aims to change. It’s actually figuring out how to license it,” noted Amjad Hanif, VP of Creator Products at YouTube.Īs explained at the event, when a creator typically uses a song they don’t own, they have to give up all the ad revenues to the music license holder. “Creators have told us, time and time again, that finding the right song isn’t the hard part. With Creator Music, however, YouTube is also simplifying a sometimes complicated process of finding backing tunes for creators’ video content. YouTube targets TikTok with revenue sharing for Shorts, Partner Program expansion

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